In 2020, we began our collaboration with Nothing, Special, a first-of-its-kind packaged drink that delivers the time-tested benefits of fresh island kava to the North American market. BLANK is advising on all things social, and offering continual support on all things brand.
In 2021, we worked with N,S. to brand and launch their editorial vehicle Nothing Special Presents. A full-length documentary is in development, as well as the first issue of OLD ROOT, a magazine whose mission is to catalogue the culture and industry around kava in the Pacific region.
"Nikita and I clicked right away. I’ve always felt that she and BLANK were part of my CPG startup from day one of our work together — Nikita goes the extra mile to not only craft great social strategy, but also to get in the trenches and be there through the highs and lows of pre-launch company building. It’s the latter that really differentiates BLANK from the many sharp agencies out there … BLANK’s high level of commitment and camaraderie has been invaluable as we get off the ground.
Nikita and BLANK are an absolute gem who you want on
your side. I’m so glad we’ve partnered with them."
—ALEX RUSSELL, Founder
Editorial Design + More