Air Company
Air Company
BLANK
BLANK
Bread Beauty Supply
Bread Beauty Supply
Jems
Jems
Nothing, Special.
Nothing, Special.
Signal
Signal
Wave Sleep
Wave Sleep
Y7 Studio
Y7 Studio
No items found.
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Bread Beauty Supply

Your Hair Is All You

In 2020, BREAD Beauty Supply approached BLANK to develop their brand position and strategy.

The goal was to make the much-dreaded “wash day” something fun, convenient — and appealing to the young, Instagram-driven consumer.

Through examining the history of Black haircare in the US, the total ethnic haircare market, competitors — from mass to prestige to “kitchen counter brands” — as well as through consumer interviews, we developed the idea of “Unbasics,” focusing on the idea that WOC deserve haircare that doesn’t stigmatize their unique hair: it lets them be themselves.

The brand sold out at Sephora.com upon debut and got notable press attention for its unique POV — in addition to securing $2M+ in funding from Imaginary Ventures.

In 2021, BREAD Beauty Supply was named on Interbrand’s Breakthrough Brands List.

Delivered

Brand Strategy

Competitive Brand Audit

Research + Insight

Notable

2021 Interbrand Breakthrough Brand

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