When it came to evolving our practice as an agency and expanding our services, we treated ourselves the way we’d treat a client.
In Fall 2021, we embarked on a quest to shift BLANK from a strategy-focused agency primarily executing on social, to a more robust strategic brand consultancy.
Our suite of services enable founders to engage one team through the entire strategic brand creation process; beginning with the creation of the brand and branding to the tactical manifestations of that brand across all marketing channels.
In order to do this, our voice, positioning, and branding had to evolve. Our initial identity was created in 2018, the product of a, "Hey, I need a logo for something" text between friends. But it was time the brand identity and position shifted to reflect our ambitions and our external output to date.
For its new look, we built the new BLANK out of the pieces and principles that came to us in the beginning via instinct or second nature — visual economy, colors of hot rod red, paper white and tuxedo black, and the enduring Times New Roman. Our aim was to fine-tune a robust package as bold and incisive as our client work.
Our first website launched in January 2022, designed and developed in-house to merchandise all that we can offer our clients and collaborators.
"I have always felt that the work of the strategist of the future is to develop a point of view and style as pointed and specialized as any legendary photographer or athlete."
—NIKITA WALIA, Founder
Web Design & Development
Research + Insight