As strategic consultancy of record for Air Company since 2019, our work has spanned the worlds of brand strategy, social strategy, paid media, ideation, and social media management.
In 2020, we worked with the brand to define a platform and strategy that would serve as a guiding barometer internally and externally, as well as developing their marketing plan across all channels. Additionally, we advised the brand on rebuilding their marketing team, internal creative agency, and optimizing their website.
Through collaborating with BLANK, the brand has increased its following on social by nearly 1,100% and has been discovered by figures like Carol Lim (Opening Ceremony), Samuel Ross (A-COLD-WALL*), Steph Shep, and Amanda Hearst on Instagram.
In 2021, Air Company was named on Interbrand’s Breakthrough Brands List.
“Nikita and the BLANK team have been fantastic partners to Air Company and have always gone above and beyond.
They’re a nimble team that have gone beyond their scope to make sure the success of our company and brand comes first. Nikita is a fantastic strategist and extremely hard worker. We’ve loved being BLANK’s first client and hope to continue the great working relationship for years to come."
—GREGORY CONSTANTINE, CEO
Brand Strategy
Social + Community Management
Art Direction
Creative Concepts
2021 Interbrand Breakthrough Brand
1100% social growth in one year